Local personal trainer, Kallum Wallace, approached me looking for a solid identity for his buisness. The name focused on the last three letters “ace” in his name reinforcing the need to be your best. The Ace of Spades represents the death of a former self and in this case, the new life of a healthier, happier person.
Logo Design
I incorporated this meaning into the logo and used it to create an identity quite unique to those of existing personal trainers. With the solid font choice, I was able to convey a feeling of strength and masculinity, but team it up with the softer colours and second font choice to also appeal to a female market.
Business Card Design